We spoke about exclusiveness as we mentioned RR - 60 pairs of hands

as we spoke about the DNA of luxury products - Please understand the following clip!

I was thinking about the following clip - as I was talking about exclusivity. Clever pitch !!

While we were talking about exclusiveness - a friend gave example of Lexus vs Toyota. Toyota is a wonderful IB - please find time to watch following clips!

& it is very rare that I have seen a Corolla broke down - clever marketing :-)

but Lexus is Lexus! Right ?